It's been over a month since I purchased my Passport and I've yet to see a Passport in the wild. The only Passport that I've seen was @Jondz on the 14 freeway, more than likely coming home from another 4x4 adventure. I think Passport's biggest competitor is the Honda Pilot. If a consumer goes to a Honda dealership thinking of buying a Passport and sees a Pilot, with a third row seating, for just about the same price, they would opt to buy a Pilot. If they don't know the subtle difference like the ground clearance, departure angle or the aggressive look, they would definitely buy a Pilot. Especially all the cash back and incentives they offer with the Pilot.