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For whatever reason, I was looking at the dealer site to see if they had the 2020s in stock. They did, and they had one with a list price of $52061... I went through the Honda site and selected all the possible packages and accessories and it only came to $48,210.

I know the dealer is a ripoff, but what can they be adding to justify the price!?

Just stupid curiosity...
 

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Had almost all the options added to my Elite and was otd for under $45k. Only options I was missing were the step rails. Which dealer is that crazy?
 

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Online build on Honda don’t include any dealer install fees for labor so they are ether charging labor that on packages or paint protection, tint , nitrogen air or even some dealer adding different rims and tires and other fancy bells and whistles.
 

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For whatever reason, I was looking at the dealer site to see if they had the 2020s in stock. They did, and they had one with a list price of $52061... I went through the Honda site and selected all the possible packages and accessories and it only came to $48,210.

I know the dealer is a ripoff, but what can they be adding to justify the price!?

Just stupid curiosity...
I believe there is a disclaimer on the accessories stating that they DO NOT include installation, so that could add quite a bit, I've also seen the local Honda dealer as well as other dealers who swap out the wheels for some fancy chrome ones and add $2,000 to the bottom line and then there is the $1,000 alarm system, but $52k gets you to BMW SUV range, no way I'd pay that much...

BTW: Just checked Car Gurus for 2020 Elites and there were several around the US for $40k...!
 

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Given the availability of online pricing guides and car buying services through organizations like AAA, USAA, Sams Club, etc... its hard to imagine anyone paying that kind of price for a tarted up 44K vehicle that easily goes out the door for around 40k with only minimal effort on the part of the buyer. Even if one desires all the accessories, they can be negotiated as well. Love my PP, but no way its a 50K vehicle.
MSRP = Manufacturers SUGGESTED Retail Price I subscribe to BNRP: buyer's negotiated retail price. Never hurts to ask... I've been surprised more often than not!
 

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Passports are not moving off of dealers' lots, hardly at all.
Under 36,285 sold in 2019 and that includes the $6,000 (plus $1,000 Loyalty = $7,000) discount, between October and December 2019.
Passports are destined to follow the path of the Honda Crosstour, which sold a total of 309,000 units, in the 7 year run.

If Truecar, Edmunds, etc isn't providing enough hot leads, Honda will lower the prices and we just have to be patient, have to buy the Pilot, or have to shop elsewhere.

With small year end discounts, Honda sold around 135,008 Pilots during 2019.
Toyota's Highlander sales almost reached 239,437 in 2019.

Honda has overpriced the Passport.
 

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The funny this is (and I was thinking about this in depth yesterday) that the Passport fits EVERYTHING I wanted and needed in an SUV! Every other option, from every other car maker had some major negative issue:
Pilot - too big, did not want three rows
CRV - too small, did not want a 4cyl
RAV4 - Under-powered and overpriced,
4 Runner - same engine transmission and has no major upgrade in 10 years
Highlander - too big, three rows and is basically a van, disguised as a SUV
Tiguan: Would NEVER buy a VW, poor design, unreliable
Nissan: Pathfinder might be a consideration, but is not modern, all other SUV options are under-powered
Subaru's: Love their designs and reliability, had the CV transmissions and they are under-powered
Kia/Huyndai: Nice designs nice features, under-powered and I do not trust the brands
Mazda: same as Kia, don't want a turbo
Jeep: over-priced and VERY unreliable
Ford: Explorer looks nice, but it is a three row and high priced, no other decent models
GM: Nothing of interest
Chrysler: VERY unreliable
BWM: Very nice, and expensive
Mercedes: Except for their $120k SUV, all the others are street cars
Acura: did not want a turbo or premium gas

My wants and needs were quite specific as I wanted a vehicle that:
Had a 6cyl
burned reg gas
AWD and at least minor off-road capabilities
had modern safety features
did not have a CV transmission
looked half-way decent
that I could take camping
seats go down flat, so I could sleep in the back if needed
was in the $40k price range

And the Passport was the ONLY one that fit the bill, I suppose if there were no PP, I might have held my nose and went with a 4 Runner, but I'm greatful I did not have to!
 

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2020 Passport Elite - Future Purchase
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The funny this is (and I was thinking about this in depth yesterday) that the Passport fits EVERYTHING I wanted and needed in an SUV!
StevenD, your needs and analysis matches mine exactly! The more I read, and watch a ton of video reviews, the decision is very easy to make. Except for the color! I’ve got to visit more dealers to see the colors, hopefully side by side.
 

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StevenD, your needs and analysis matches mine exactly! The more I read, and watch a ton of video reviews, the decision is very easy to make. Except for the color! I’ve got to visit more dealers to see the colors, hopefully side by side.
Agreed! We drove a lot of cars too. We were lurking for decent lease deals since the new car would be primarily for my wife and she doesn't drive a lot. I was really trying to convince her that she 'needed' a new Wrangler but she immediately didn't like it when sitting in it. Damn. So we drove the Jeep Cherokee Trailhawk which was ok but felt cheap inside. She also didn't like how the side mirrors obstruct forward view quite a bit. My Jeep Grand Cherokee SRT has tall mirrors too but I've gotten used to it. The Subaru Forester was ok but the 4 cylinder felt gutless. Admittedly, the CVT didn't feel as bad as I expected it to. We also drove the 2020 Escape, which is a pretty good looking redesign. It looks so much better than the 2019. The base engine is now a 3 cylinder turbo. No thanks, the 4 cylinder SUVs are already too noisy (buzzy) enough. Their lease offer was ridiculously high so then we headed over to the GM house to drive an Equinox. The 1.5T in those is really noisy and the car overall felt cheap. We were going to check out the CR-V at the Honda dealership but saw the Passport and liked how it looked. Their lease deal came in lower than all the little SUVs than we drove, so it was a done deal.
 

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2020 Honda Passport Touring AWD Metallic Steele
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For whatever reason, I was looking at the dealer site to see if they had the 2020s in stock. They did, and they had one with a list price of $52061... I went through the Honda site and selected all the possible packages and accessories and it only came to $48,210.

I know the dealer is a ripoff, but what can they be adding to justify the price!?

Just stupid curiosity...
Just curious, where are you located. I'm in Wichita, Kansas and I just bought a 2020 Passport Touring at the local dealer. Sticker price was 42K and change for a stock touring package. The elite had some features I didn't want but the stock Elite on the showroom floor was 45K. Had they perhaps already added the $1600 ceramic protection platform, ceramic window tint, and other aftermarket protection packages to the vehicle? Thats the only way I can see hitting the 50K+ range.
 
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