I didn't hear about the Passport until I got an e-mail a week before launch and I still have not seen any national TV ads (although there may well be some airing).Here's another thought: I recall reading somewhere that Honda was expecting on selling 44,000 Passports per year (is that right or was it 45k?) Anyway, if you divide 44k by 12 (months), that means they were targeting sales of 3,666 PER MONTH and the 1,848 is nearly 50% LESS that expectations, which is REALLY bad, considering sales should start out high and taper off for a vehicle that lots of people really want.
It would seem that the dealers who are holding out for Max. MSRP are effectively killing Honda's sales goals, while putting an extra $3 grand in their pockets...
They weren't even on the lot at my dealership until the 16th. Some places got them sooner but I don't think it's really fair to call it a "month" of sales when at least in my area they were only even available for 2 weeks in Feb.Anyway, if you divide 44k by 12 (months), that means they were targeting sales of 3,666 PER MONTH and the 1,848 is nearly 50% LESS that expectations